Just in case you weren’t really sure how deep into this 3DTV thing Sony is, senior director of Sony Europe Mick Hocking announced the PS3’s update for Blu-ray 3D movie playback will be released in September — but it won’t stop there. Expect future firmware upgrades that give the PS3 3D rendering for photos (.mpo files), any broadcasts it can pick up on PlayTV , and even YouTube videos. Not running out the door to buy... 

Yesterday we brought you Samsung’s 19 inches of transparent AMOLED goodness , today LG counters with an 84 -inch 3DTV boasting UHD resolution and a claim to being the world’s biggest of its kind. To be honest, at that size you really can’t get away with old reliable 1080p, so it’s comforting to see LG’s keeping pixel pitch in mind when designing its headline grabbers. In other news coming out of the SID 2010 show,... 

Apparently in need of something to take his mind off of the “are games art?” debate , film critic Roger Ebert has published “Why I Hate 3-D (And You Should Too)” in Newsweek . While standing up to ” the biz side of show business,” that only wants to see 3D succeed in order to sell new projectors and increase ticket surcharges, he instead suggests moviemakers focus on higher framerate solutions that would…... 

Enjoy your CES peek at Samsung’s ultrathin 9000 series LED-lit LCD HDTV , with its touchscreen, video displaying remote control (also available as a $350 add-on for the 7000, 8000,and 750 series televisions) and 3D capability? That’s good, because bringing the 55-inch UN55C9000 home in April will cost you a cool $6,999 (the thrifty can slum it with the 46-inch version for $5,999.) Still, if you’re just looking to jump in on... 

Firsthand impressions outside the CES crucible are flowing in following the worldwide launch of Samsung’s new LCD 3DTVs . UK publications have gotten up close with production versions of the new HDTVs, TechRadar observed the Monsters vs. Aliens Blu-ray disc packed in with the new displays over there plus the 2D-to-3D conversion feature , reporting the latter worked better on sports footage of ice skaters but caused “disconcerting”... 

Each week Ross Rubin contributes Switched On , a column about consumer technology. Without a doubt, 3D was the keystone feature touted by every major TV and Blu-ray player manufacturer at CES 2010. But the 3D technology we’ll see this year asks more of consumers than previous reinventions. As with HD, they will need new TVs, new video sources, and optimized content like Avatar to make the experience worthwhile. But consumers will also...